I’ve moved across three different countries, starting from zero each time; new languages, new systems, new people. Every move required rebuilding life from the ground up: finding my footing, creating routines, and turning unfamiliar places into home.

Every product launch feels the same way. You start with a blank slate: new audience behaviors, a new competitive landscape, new internal dynamics. As a Product Marketing Manager, my job is to quickly decode the market: how customers think, what they value, and which problems actually matter.

Adaptability is the superpower. I don’t observe from the outside, I integrate. I partner closely with product, sales, and leadership to create a shared language that turns complex features into clear, compelling value. The goal is always the same: position the product in a way that feels native to the market, not forced into it.