Product Marketing

I joined Homes.com within six months of its launch, helping shape and build the foundation of our B2B program from ground zero.

Year
2024-2026

Client
Homes.com

Recent Projects

Video’s Content Production

Ideation, development of content and production of content videos for product launches, product value proposition education and Homes.com programs. Including Long Format, Social Reels, SEM and Internal Content

Retention Webinar

Created a Retention Webinar Series based on our Sales Team “4 Buying Reasons” Pillars.

Wrote Content, Created Product Demos, Directed Talent and Final Edits.

Deliverables:

4x 5 minutes content videos

Email Nurture Series

Landing Page

Social Content

UGC Content

Personalized Member Year in Review Video

Creation of personalized videos for Homes.com Member Agents, showcasing their numbers and analytics from their “year in review 2025”. This initiative was a fantastic example of cross-department collaboration, with Marketing, Sales, and Product teams working together to bring this effort to life.

24.800 Videos Delivered

Email Open Rate 63%

22% view rate (7x the industry average)
79% watched to completion (nearly 4x the typical rate)
6,587 total views

In short — personalization drove dramatically higher engagement across the board.

B2B Strategies Examples

The Challenge: Establishing Our Brand/Product

The Strategy:

  • Maximize Traffic and Impressions

  • Celebrity Equity

  • Differentiation from the Competition

B2B Message:

  • Your Listing and your Brand get massive exposure

  • Homes.com the Digital Marketing Strategy to boost your business

Member Advantage In Numbers:

20x More Consumer Reach

6x More Favorites and Shares

7x More Listings Details Views

25x More chances to go under contract in

the first 10 days

The Challenge: Generate Demo Leads

The Strategy:

  • Product Education/Demos

  • Incentives & Testimonials

  • Member Advantage Materials

B2B Message:

  • Your Listing, Your Lead (Value Props)

  • Features & Benefits made for Agents

  • Innovation and Digital Marketing to grow your business

Lead Gen Program In Numbers:

5x or 390% YoY lead growth

From 1.1K to 5.5K leads (06/24-12/25)

The Challenge: Retaining Members

The Strategy:

  • Create Stickier Customers and increase product adoption

  • Email Channel Optimization (Persado)

  • Sales Enablement

B2B Message:

  • ROY Content (Year Wrap-up Video)

  • Deepen Member Engagement with Product

  • Webinars showcasing value tools and demos

Retention Efforts In Number:

NPS from -40 to 42%